May the Froth be With You… Star Wars Apple Scented Body Wash, Childhood Nostalgia & Plans for the Future.

Happy New Year! I hope you’ve all had a wonderful holiday season and a fresh, bright start to 2016! I’m back. After a few weeks off I’m itching to go again and I have a fabulously long and fun to-do list waiting for me. It’s going to be an exciting start to 2016: there will be reviews of recent indie perfume releases, profiles of fragrance houses you mightn’t have heard of yet, more exciting articles in the Smell and Sound and Smell and Synaesthesia series, more Thirteen Thoughts interviews, and some book reviews too. Phew. That’s a lot, so I’d better stop prattling on here and get on with it…

But before I sign off, I want to introduce you to Yoda the Apple Scented Body Wash. I’ve not yet seen the newest Star Wars movie, so please, no spoilers! As a child of the 70s and 80s I get abnormally excited about Star Wars. I saw the original movie in the cinema at age three. Standing on my mother’s thighs so I could see the screen, I fell in love with Luke Skywalker and decided I wanted to be Princess Leia. It’s one of my earliest and fondest childhood memories. Through the 80s I enjoyed watching the other two movies from the original trilogy on clunky VHS hired from UFO Video, our local video library, or in the cinema with school friends. So, having a soft-spot for all things Star Wars (the original trilogy, not the prequels, mind you), when I spotted this little fellow for sale in the supermarket a few weeks back, I couldn’t resist.

yoda2

Yoda Apple Scented Body Wash

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Summer Series Part 3: Staying “true to family” proves a winning formula when choosing fragrance

Karatta Beach, Robe

Karatta Beach, Robe

Welcome to Perfume Polytechnic’s Summer Series. I’m taking a break over part of the summer from writing new posts, but instead of stopping publishing altogether, I want to share with you some of my favourite posts from previous years. I hope you enjoy reading them; you may even come across something you missed the first time round!

Today I’m sharing a post from last year that – if I may be so bold – I think deserves a bit more attention. Sometimes some of my more interesting posts seem to slip under the radar, and this is one of them. In this post, I discuss an article by researcher and fragrance consultant Laura Donna, published in Perfumer & Flavorist Magazine in February 2012. Donna’s research shows that Michael Edwards’ (Fragrances of the World) method of selecting/suggesting scent for a customer, based on choosing fragrances from similar categories to the shopper’s favourite scents, results in more successful outcomes than when suggesting scents based on the latest fragrance advertising.

Also relevant to this discussion of perfume advertising and its merits and failings is the scathingly hilarious article by Ashley Davies, Smells Like Pure Bullshit. It’s a funny read if you’re as embarrassed by fragrance advertising as I am. Ashley quips:

Whenever I watch a perfume ad I get thoroughly lost. Not in an intoxicating reverie of romance, passion and fantasy, but puzzling over what the jolly old heck the people behind these commercials think about women.

The briefing sessions between the clients and the ad agencies must go something like this:

Agency guy: “So, what are you hoping to achieve here?”

Client: “I don’t really care, as long as a stunning woman looks like she’s been lobotomised – or at the very least has been sprinkling horse meds in the Nutribullet.”

Agency guy, nodding, steepling fingers: “Yar, yar. I hear you, yar. You’ll be wanting her to behave like a spoilt little girl who craves all the drama, yar, despite this being a product targeted at adults, yar?”

Client makes a gun shape with his finger: “Correctamundo.”

Also good for laughs is Fry and Laurie’s mock fragrance advertisement “Pretension”. If you haven’t seen it, do have a watch. It’s a great send-up of modern perfume ads.

Without any further ado or additional discussion, here’s the article…

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Summer Series Part 2: Shalimar Showdown

Welcome to Perfume Polytechnic’s Summer Series. I’m taking a break over summer from writing new posts, but instead of stopping publishing altogether, I want to share with you some of my favourite posts from this year and earlier. I hope you enjoy reading them; you may even come across something you missed the first time round!

Today I’m sharing a post of mine from early 2015, Shalimar Showdown: The Originals and The Flankers Battle it Out, in which I compare and review eight different kinds of Shalimar (vintage, contemporary, different strengths and flankers) and one vintage Emeraude. It was fun to write and I hope you find it fun to read!

Shalimar Showdown is my most read post on Perfume Polytechnic. It’s interesting to read if you like Shalimar but don’t know which one to buy, or if you’re interested in collecting many of the different Shalimars, or even if you just want to find out what some of the differences are between them all. Obviously I haven’t reviewed every Shalimar there is: I do hope in a future post to review a few more of my vintage bottles and also the Shalimar flankers that have been released recently. But for now, pour yourself a cuppa, find a comfy chair, and enjoy the journey that is Shalimar ShowdownContinue reading