Summer Series Part 3: Staying “true to family” proves a winning formula when choosing fragrance

Karatta Beach, Robe

Karatta Beach, Robe

Welcome to Perfume Polytechnic’s Summer Series. I’m taking a break over part of the summer from writing new posts, but instead of stopping publishing altogether, I want to share with you some of my favourite posts from previous years. I hope you enjoy reading them; you may even come across something you missed the first time round!

Today I’m sharing a post from last year that – if I may be so bold – I think deserves a bit more attention. Sometimes some of my more interesting posts seem to slip under the radar, and this is one of them. In this post, I discuss an article by researcher and fragrance consultant Laura Donna, published in Perfumer & Flavorist Magazine in February 2012. Donna’s research shows that Michael Edwards’ (Fragrances of the World) method of selecting/suggesting scent for a customer, based on choosing fragrances from similar categories to the shopper’s favourite scents, results in more successful outcomes than when suggesting scents based on the latest fragrance advertising.

Also relevant to this discussion of perfume advertising and its merits and failings is the scathingly hilarious article by Ashley Davies, Smells Like Pure Bullshit. It’s a funny read if you’re as embarrassed by fragrance advertising as I am. Ashley quips:

Whenever I watch a perfume ad I get thoroughly lost. Not in an intoxicating reverie of romance, passion and fantasy, but puzzling over what the jolly old heck the people behind these commercials think about women.

The briefing sessions between the clients and the ad agencies must go something like this:

Agency guy: “So, what are you hoping to achieve here?”

Client: “I don’t really care, as long as a stunning woman looks like she’s been lobotomised – or at the very least has been sprinkling horse meds in the Nutribullet.”

Agency guy, nodding, steepling fingers: “Yar, yar. I hear you, yar. You’ll be wanting her to behave like a spoilt little girl who craves all the drama, yar, despite this being a product targeted at adults, yar?”

Client makes a gun shape with his finger: “Correctamundo.”

Also good for laughs is Fry and Laurie’s mock fragrance advertisement “Pretension”. If you haven’t seen it, do have a watch. It’s a great send-up of modern perfume ads.

Without any further ado or additional discussion, here’s the article…

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Summer Series Part 2: Shalimar Showdown

Welcome to Perfume Polytechnic’s Summer Series. I’m taking a break over summer from writing new posts, but instead of stopping publishing altogether, I want to share with you some of my favourite posts from this year and earlier. I hope you enjoy reading them; you may even come across something you missed the first time round!

Today I’m sharing a post of mine from early 2015, Shalimar Showdown: The Originals and The Flankers Battle it Out, in which I compare and review eight different kinds of Shalimar (vintage, contemporary, different strengths and flankers) and one vintage Emeraude. It was fun to write and I hope you find it fun to read!

Shalimar Showdown is my most read post on Perfume Polytechnic. It’s interesting to read if you like Shalimar but don’t know which one to buy, or if you’re interested in collecting many of the different Shalimars, or even if you just want to find out what some of the differences are between them all. Obviously I haven’t reviewed every Shalimar there is: I do hope in a future post to review a few more of my vintage bottles and also the Shalimar flankers that have been released recently. But for now, pour yourself a cuppa, find a comfy chair, and enjoy the journey that is Shalimar ShowdownContinue reading

Summer Series Part 1: Frida by En Voyage Perfumes

sheepWelcome to Perfume Polytechnic’s Summer Series. I’m taking a break over summer from writing new posts, but instead of stopping publishing altogether, I want to share with you some of my favourite posts from this year and earlier. I hope you enjoy reading them; you may even come across something you missed the first time round!

Today’s post was originally published in July 2015, and contains a review of Frida, the innovative and brilliant recent release by Shelley Waddington of En Voyage Perfumes. I’m sharing this post again because Frida is the stand-out indie fragrance for me this year. It’s really unusual and is brilliantly composed.

I’m also publishing it because it’s summer here. We’re in the midst of a long, dry El Niño weather event. It’s been hot and dry for months already. Frida is an ideal perfume to wear in the summer time, with its tropical, heady flowers, fruity and vegetal notes. It’s both evocative of summer and promises cooling, watery, shady relief from the dry, hot weather. It seems apt to revive this post during the Australian summer. Enjoy! Continue reading